My brother sent me the link to this video. Having watched it I only have two questions:
1. Why would someone go to all the trouble to make the video above?
2. Why hasn’t the Darda company put this creativity to use?
I’m not complaining. Part of the joy of YouTube is that allows for outrageous and bizarre examples of creativity to be shared with a wider audience. I can’t be the only person that felt dissapointed when Flash Mobs stopped being spontanous, creative, mass demonstrations, and became set pieces for companies trying to sell more mobile phones.
But as I’ve pointed out before, some people have managed to make their homemade efforts pay handsomely. Judging by their MySpace Profile, the Darda brothers haven’t quite cracked that one yet.
It’s ironic that the name Darda – which is the brand of toy car used in the film – is similar to that of the Dada movement. The original Dadaist’s produced anti-art that stood against all logic and reason, and instead created – according to one Dada artist - “a phenomenon bursting forth in the midst of the postwar economic and moral crisis, a savior, a monster, which would lay waste to everything in its path.” (I must have missed that last part).
So is this a modern Dadaist masterpiece, a toy car advert in waiting, or just another pointless YouTube video? You decide.
